In a direct address to concerns that “thin” means “fragile,” Apple executives at its annual product launch emphasized the durability of the new iPhone Air. Despite its record-breaking 5.6mm thinness, the company promised that the device is exceptionally tough and crack-resistant, thanks to its “spacecraft titanium” construction.
The message was one of no compromises. The iPhone Air, which starts at $999, was presented not just as an aesthetic achievement but as a practical, everyday device. Apple assured that it contains the same high-performance components as its thicker siblings, including a fast-charging battery, powerful processor, and advanced camera systems.
This focus on blending a delicate appearance with robust engineering is a key part of Apple’s strategy for the iPhone 17 lineup. The goal is to offer consumers the sleek, lightweight feel they desire without the anxiety of potential damage from a minor drop or bump. The 6.5-inch display is also designed for resilience.
The theme of practical enhancement continued with other announcements. The new AirPods Pro 3 feature a highly useful live translation function, and the Apple Watch Series 11 adds proactive health alerts for hypertension. The new products, led by the durable and thin iPhone Air, will be available on September 19, aiming to prove that elegance and strength can coexist.
