EU “Dictating How We Run Our Store”: Apple Appeals €500M Fine

Apple has formally appealed the European Union’s €500 million fine, declaring that the European Commission is “mandating how we run our store.” This defiant stance marks a significant escalation in the ongoing regulatory clashes between US tech giants and Brussels over digital market control.
The considerable fine was issued in April, following the Commission’s determination that Apple had breached the Digital Markets Act. The core of the violation was Apple’s alleged restriction on app developers from guiding users towards more economical options outside its App Store.
Despite having already updated its App Store policies to conform with the EU’s order and mitigate the threat of escalating daily fines, Apple now asserts that Brussels is imposing “confusing” business terms. The company argues that these dictates are detrimental to both developers and the broader user base.
Apple’s appeal also contests the EU’s interpretation of “steering,” claiming that the Commission has unlawfully broadened its definition. This expanded scope, Apple believes, now includes in-app promotions, making compliance more arduous for developers seeking to offer external deals.